Partner programme
Introduce us to a business drowning in manual finance work and we run the pilot on their own books. You are paid a share of the contract it becomes, on terms agreed with you in writing first.
Two ways to partner
For an individual
You make a warm introduction to a business that needs this, and we take it from there. You do not run the pilot, build anything, or sit in the implementation — your obligation ends at a well-qualified introduction, and you are paid on the contract it becomes.
For a CA or consulting firm
Your firm runs Entity across its own client base, with your team delivering alongside ours. Access is scoped per company and per role, so a practice can hold many clients in one workspace without staff seeing books they do not work on.
How you are paid
A finance or accounts owner at an Indian business that runs a real ledger — Tally, Busy, Marg, Zoho Books, SAP, Oracle, NetSuite — and is losing people to manual reconciliation, payables or a close that never lands on time. An email introducing the two of us is enough.
We sit with their team, read their books, agree the one workflow worth starting with and put it live beside their existing process so the output can be compared against their own close. That is our work, not yours. You stay on the thread and see exactly where it has reached.
A share of first-year contract value on every company that signs, paid as we collect. The rate is agreed with you in writing before your first introduction — we do not publish one, because it is set against deal size and how much of the delivery you take on, and a number on a web page would be a worse answer than a real one.
We do not publish a rate. It is set against deal size and how much of the delivery you take on, and it is agreed with you in writing before your first introduction — a number on a web page would be a worse answer than a real one.
The division of labour
Who this works for
You already know which of your clients are drowning in reconciliation and which have a controller who would try this tomorrow. Introduce them, or run Entity across the practice yourself as a practice partner.
You know what this problem costs because you have staffed around it. Peers in your network are living the same month-end, and an introduction from someone who has actually run a close carries more than any pitch we could make.
You sit next to the ledger already — implementing Tally or SAP, running finance transformation, or advising on process. Entity is a natural adjacency to what you sell, and it does not compete with it.
Before you ask
By the introduction itself. We record the company against your name when the introduction lands, before any conversation happens, and it stays attributed through the pilot and the contract however long that takes. If two people introduce the same company, the first introduction on record holds.
On our collection, not on signature. A share of first-year contract value is paid out as the customer pays us, against the written agreement we sign with you before your first introduction. Nothing about the rate or the timing is left to a policy we could change later.
No. The introduction is the whole commitment for an ambassador. We run the first session, the pilot, the security review and the commercial conversation, and we would rather you did not pitch on our behalf — an over-sold first call is harder to recover from than no call at all.
We tell them so on the first call, and we tell you the same thing. Entity is not right for every business, and putting a bad-fit company through a pilot costs your relationship with them more than it costs us. A fast honest no protects the introduction you made.
Yes, and most firms end up doing both. The practice partner track covers Entity deployed across your own client base with your team delivering alongside ours; the ambassador track covers introductions outside it. They are separate agreements because they pay differently.
Tell us who, and we will tell you honestly whether we can help them before you spend any of your relationship on it.
